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MissJourney -
The AI alternative |

Brand Identity + AI Artist


Project Client: ACE + Tedx Amsterdam Women

Design Targets

1. Create a brand identity that embraces femininity, is bold and modern.

2. Ensure that imagery is created with intention, realistic beauty standards and is reflective of existing people.

3. Address the extreme bias in AI generated images, as it fails to incorporate women+ (even more so for women of color).

4. Show 'tech-dudes' that women+ do it better.

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MissJourney is about so much more than faulty algorithms it is about breaking pre-existing cycles that continue to leave out marginalised individuals. I refuse to be a part of a 'future' where we continue to preserve outdated and discriminatory beliefs through unchecked algorithms, datasets or models.

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